Thursday, 23 February 2017

JD Williams says “Grow Up London Fashion Week”

On Friday 17th February, the JD Williams team organised a protest, titled #GrowUpLFW, to campaign against age discrimination on the catwalk at London Fashion Week.

Standing outside Fashion Week’s main venue on The Strand, five models over the age of 45, including former models Jilly Johnson (63) and Janie Felstead (65), called for a wider use of older models on the runway.

With the current average age of models at LFW being 17, our five models challenged this and asked why models workload decreases with age, particularly on the runways of the capital’s renowned fashion event.

The models stood with placards featuring slogans including ‘Grow Up LFW’ and ‘Fashion Has No Age Limit’ and encouraged the press and public to join in.

Jilly Johnson was quoted: “Women don’t suddenly stop wearing or buying clothes after their twenties, so why isn’t this reflected in the models used in fashion shows?  We’ve started to be more inclusive when it comes to ethnicities and disabilities on the runway – which is fantastic – but why not all ages?”

The atmosphere before, during and after the protest was fantastic, especially as the models really believed in what they were campaigning for. We hope that this had an impact on the fashion industry and we will see a wider use of older models on the SS18 catwalks.

Wednesday, 22 February 2017

Hobbycraft Press Show

Hobbycraft Press Show

On the 25th and 26th January, the Hobbycraft team hosted a fantastic press show to showcase the retailer’s Spring Summer 2017 ranges. From Easter, to a new own brand knitting range and Patrick Grant’s new sewing range, the event for journalists and bloggers was hosted at a very cool spot in Kings Cross- Drink, Shop, Do.

The night before the press show we hosted bloggers for an evening preview. The lifestyle and craft bloggers enjoyed cocktails and canapés and loved making and creating Easter bonnets, painting Easter bunnies and making crochet daisies. We were lucky enough to have a number of fantastic ambassadors at the event including Sewing expert Libby Rose, and Fashionista Rosy Nicholas. Guests made Easter Bunny Bags with Libby Rose, who drives around the country in her sewing van teaching adults and children how to sew.


Rosy Nicholas loved painting and personalising Mache Bunnies with pom poms, glitter and sequins with attendees, as well as modelling her homemade Easter Bonnet.

 Patrick Grant attended on the Thursday to showcase his new exciting tailoring range to press.


 Wilton, a supplier to Hobbycraft, showcased everything new in cake decoration for 2017, including new icing flavours and cool cake trays.


Press loved the Giant Easter Bunnies and beautiful Cricut crafted flower hanging garlands which hung from the ceiling.
 What a fabulous two days! We had a wonderful time showcasing all sorts of Hobbycraft newness to the press and bloggers and we can’t wait to do it all again this Summer for our Christmas ranges.

Wednesday, 15 February 2017

GOSH SS17 Event

Tuesday 7th February saw the preview of GOSH Copenhagen's SS17 collection at St Martin's Lane Hotel. The event showcased GOSH's new collection which launched exclusively at Superdrug on the 8th February. Bloggers were able to get a sneak peek of the collection while also getting expert advice on how to apply the products from GOSH's global MUA Sidsel Marie Bog.

The products in the collection includes Matte Lipsticks, Infinity Eye Liner, Double Pro Liner, Giant Pro Kajal, Eye Xpression Eyeshadows as well as Lumi Drops, Volume Serum Mascara and Liquid Mate Lipsticks which  the new beauty power ingredient - Dandelion. 

The event had Danish inspired canapes to link with the Copenhagen theme and each guest received a goody bag which was filled with the new collection.

50 key beauty bloggers and media were in attendance including Beauty Geek, Talonted Lex, Reveal, BeautyQueen and FashionEyesta.