ZPR SOHO: B. Makeup Re-launch Event

Monday 26 June 2017

B. Makeup Re-launch Event

To celebrate the re-launch of B. Makeup, Superdrug hosted an exclusive preview event for press, bloggers, vloggers and makeup artists at Hoxton Hotel in Holborn. The event was a vegan house party where guests were invited for the first view of the makeup, to try the range and to meet Cassie Lomas, the celebrity Makeup Artist who is the collection’s ambassador.

B. Makeup offers professional quality, solution driven, vegan and cruelty free makeup. Everything has been created using insider expertise offering the products and knowhow to help everyone become their own makeup artist. The new range includes a capsule collection by celebrity MUA Cassie Lomas.

The event celebrated the brand’s 100% vegan message with delicious vegan cocktails, catering and delicious doughnuts. Key messages were dotted around the event space to reinforce the vegan and cruelty free.

At the event, there were three separate rooms. In the makeup room, guests including Made In Chelsea's Lucy and Tiffany Watson were treated to makeover from Cassie Lomas trained makeup artists using B. Makeup products and accessories. There was also a flat lay table for guests to create instagrammable pictures with the new collection.

Attendees were also able to view the rest of the B. range including all B. Skincare phases and the B. Men range. There was also a chillout area which has influencer DJ Mercedes Benson on the decks and Cassie Lomas talking through her capsule range. eLab content showcasing the range and Cassie Lomas tutorials were also on show to bring the collection alive.

At the end of the evening, attendees were gifted with a selection of the samples as well as a look book detailing information on all products with expert tips and tricks.