On Wednesday 12th- Thursday 13th April,
the Halfords team hosted Olympian Victoria Pendleton, Victoria’s mother Pauline
and ten high profile journalists at Dormy House Hotel and Spa in the Cotswolds.
The trip’s purpose was to showcase and demonstrate the range of electric bikes
that Halfords offers, giving attendees an opportunity to try them out. With the
popularity of e-bikes growing rapidly, the journalists were keen to learn all
about how they work, despite some of them not having ridden a bike for many
years!
Victoria Pendleton and her mum
Pauline trying out e-bikes
We rode a wide range of electric bikes across the Dormy
estate. With lots of hills and bends, the route proved perfect for trying out
all the capabilities of an e-bike, as the motor has different modes which give
different levels of power, or push to the rider. It was fantastic to see people
of all different levels of athletic ability enjoying the bikes.
Happy afternoon riding e-bikes with
Victoria Pendleton
The most popular e-bike of the day was Victoria Pendleton’s
electric Somerby bike, an electric version of her incredibly popular Somerby
model. Everyone loved how smart and sophisticated the bike was, yet it was
really functional when tackling the big hills. Halfway through the ride, we
stopped for a picnic by a beautiful lake on the estate.
Following the ride, attendees were treated to spa treatments,
drinks and dinner. It was a fantastic trip, enjoyed by all and we definitely
converted some of the Halfords team and journalists to take up riding e-bikes.
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