Friday, 23 December 2016
Last month saw ZPR and Lakeland, in collaboration with Indian chef Anjula Devi, host a press lunch at the Good Housekeeping Cookery School in Soho.
Anjula recently launched her first cook book along with a great range of Indian cooking essentials and utensils, all of which are exclusive to Lakeland. We thought there would be no better way to introduce Anjula and her mission to get people cooking authentic Indian food in their own homes than her showing them how to do it for themselves!
The demo saw Anjula cook a multitude of aromatic and flavoursome dishes all of which were started with a traditional Masala Base. This simple to make base can be prepared in big batches and then frozen so when it comes to cooking your curry, it can be ready to eat in as little as 20 minutes!
So what did we learn? The key thing when making traditional Indian food is to have all your ingredients ready! So pre-preparing your masala base and investing in a Masala Dabba is most definitely the way forward.
Posted by ZPRSoho at 05:20
Tuesday, 20 December 2016
JEWLR UK Product Showcase
Online jewellery retailer Jewlr held their UK product showcase in the backroom of St Martins Lane hotel last month. It was an afternoon - evening drop in event for press, where Jewlr showcased their key collections for the first time in the UK.
The venue was the perfect location for the event, with all white décor and furniture, a sparkling chandelier and Jewlr’s key pieces presented on top of white plinths. Guests were given guided tours of the collection whilst a video demonstrating Jewlr’s cutting edge production process was played. Jewlr's founder Tony Davis was also present for conversations with press.
Guests included key members of fashion and trade press, with titles including You Magazine, BBC, Hello!, Woman and Home and New!. Guests were offered afternoon tea style canapes and glasses of Prosecco and designed their very own Jewlr name necklaces that were posted to them following the event.
To see more on Jewlr, visit: www.jewlr.co.uk
Posted by ZPRSoho at 02:15
Thursday, 15 December 2016
JD Williams Christmas Product Showcase
Last month saw the JD Williams Christmas Product Showcase. This was a festive and intimate press drop-in breakfast which was held in the Sherwood Room at the Ham Yard Hotel.
The room was decorated in true festive style. Shoes were displayed on Perspex trees and surrounded by fairy lights, a light box presented the event’s hashtag and a Santa sack was left at the door for journalists to place their ‘JD Williams Christmas Wish List’ inside on their way out.
The JD Williams AW16 Christmas collection was shown to key fashion press, including Stylist, LOOK, Good Housekeeping, The Guardian, The Sun and Woman & Home, whilst they were offered delicious breakfast canapes and refreshments.
Press were also treated to a fabulous goodie bag which included a biscuit designed in the style of a red cape, a hero piece for the JD Williams AW16 collection, a £50 voucher to spend online at JD Williams and a USB stick containing AW16 Christmas high res images and all the information they could possibly need!
To see more of the JD Williams AW16 Christmas collection visit www.jdwilliams.co.uk
Posted by ZPRSoho at 04:29