Thursday, 15 December 2016

JD Williams Christmas Product Showcase

JD Williams Christmas Product Showcase

Last month saw the JD Williams Christmas Product Showcase. This was a festive and intimate press drop-in breakfast which was held in the Sherwood Room at the Ham Yard Hotel.

The room was decorated in true festive style. Shoes were displayed on Perspex trees and surrounded by fairy lights, a light box presented the event’s hashtag and a Santa sack was left at the door for journalists to place their ‘JD Williams Christmas Wish List’ inside on their way out.


The JD Williams AW16 Christmas collection was shown to key fashion press, including Stylist, LOOK, Good Housekeeping, The Guardian, The Sun and Woman & Home, whilst they were offered delicious breakfast canapes and refreshments.

Press were also treated to a fabulous goodie bag which included a biscuit designed in the style of a red cape, a hero piece for the JD Williams AW16 collection, a £50 voucher to spend online at JD Williams and a USB stick containing AW16 Christmas high res images and all the information they could possibly need!

To see more of the JD Williams AW16 Christmas collection visit

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