Thursday, 6 October 2016
Consumer, business and tech media, bloggers, stakeholders and ambassadors joined us last week at the Halfords Christmas press event, as we showed new innovation for the season across motoring and cycling. Guests arrived at the central London venue to see a festive glitter garden outside, while inside our Halfords experts showed the best gifts for Christmas from drones to WIGGINS bikes, to Star Wars accessories, Elf-themed cycling jerseys and remote control cars.
Chris Boardman welcomed cycling stakeholders, Victoria Pendleton showed off her new Pendleton Somerby E-Bike and fashion designer Orla Kiely hosted a fashion blogger event in the evening, where we welcomed guests with a glass of Prosecco and canapes.
To keep customers on the road, we raved about Halfords’ free winter check – available at over 700 Halfords shops and Halfords Autocentres – which checks car batteries, head/tail light bulbs, wiper blades, oil levels, gives a free screenwash top-up and checks windscreens for signs of chips.
To find out more about Christmas and winter at halfords, check out and download the new lookbook here
Posted by ZPRSoho at 07:37