Monday, 19 October 2015

Halfords puts Jodie Kidd in the driving seat

We recently worked with Jodie Kidd to launch Halfords’ winter motoring season, with a photocall at Jodie’s local Halfords store and Autocentre. Taking inspiration from “motoring chic”, Jodie even made the workshop look glamourous.

Underneath the glamour, and alongside the stunning shots, Jodie was called in by Halfords to help drivers know more about what goes on under their car bonnet by launching free Women’s Workshops with a half page of coverage in The Sun.

Jodie said; “My love of cars and driving is no secret, and over my years of racing I’ve learnt the mechanics of a car – I think it is so important for women to know how to maintain their cars and to understand what’s going on beneath the bonnet.”