Wednesday, 18 February 2015

Spring into summer with Hobbycraft

Spring has already sprung here at ZPR as this month saw Hobbycraft host their annual SS15 press show at Homemade London. The crafty venue allowed us to present everything Easter from bonnets to biscuits and transformed upstairs into every bride’s dream as we showcased everything bridal. 

We introduced the brand new bridal range ‘Pastel Perfection Collection’, a gorgeous mix of on-trend pink and gold wedding accessories, all of which went down a storm, in particular the ‘Just Married’ bunting.  

It wouldn’t be a Hobbycraft event without some great crafting for everyone to get involved in and what’s nicer than decorating some cute Easter biscuits that you can take home with you? We had a great selection of biscuits but our personal favourite had to be the cheeky little pig!

5 o’clock saw the start of our evening of ‘Crafting and Cocktails’ where journalists sipped on wedding themed cocktails whilst taking part in a head piece making masterclass. Unsurprisingly this was our busiest part of the day and the venue had a real buzz about it.   

Wednesday, 11 February 2015

Victoria Pendleton welcomes a new Cycle Republic

Double Olympic medallist Victoria Pendleton was on hand last week as we launched the flagship Cycle Republic store in London’s Margaret Street to national, lifestyle and cycling media.

Victoria almost stopped traffic with a photo shoot alongside her bright blue Pendleton Somerby, and she then treated media to a store tour, taking in bikes, accessories and clothing that are high on both style and performance.

Alongside delicious mini muffins, pastries and a pedal power operated smoothie bike (yes, really!), guests also heard about Halfords' new commitment to making its stores more female friendly with specially designed products and bikes – as well as news of a partnership with Breeze, British Cycling's women's network