Monday, 4 August 2014
Last Tuesday over 60 gorgeous beauty bloggers took to the Sanderson hotel for the GOSH AW14 launch. The venue looked amazing with vibrant colours everywhere to match the new Las Vegas eyeshadow palette and products showcased on podiums so that guests could work their way around the room to admire each product individually. Prosecco and lychee lemonade were offered as thirst quenching beverages alongside yummy miniature sweet canapes which went down a treat! Sidsel Marie Bog, GOSH international makeup artist, joined us for the evening offering makeovers which gave the guests a chance to try the new products for a new AW look. Manicurists were also on hand giving mini-manicures using new ‘5 shades of grey’ nail polishes. Guests were transported from Oxford Street to Vegas with the click of a flash in our ‘Selfie Zone’ using fun props and backdrops. There was a great energy amongst the blogger community and the twittersphere was set alight with guests tweeting even on the night. Overall a top night, can’t wait for the next one!
Posted by ZPRSoho at 08:21
Friday, 1 August 2014
This week Girls Aloud star Nicola Roberts visited Superdrug’s Westfield White City store. Looking fabulous in DKNY, the glamorous singer was there in her role as ambassador for Lil Lets, launching a competition exclusive to Superdrug. Budding singers can win afternoon tea with the star, plus practice their spotlight stealing vocals with a recording studio session for themselves and three friends.
Nicola’s visit was the latest in a series of starry store events, as Superdrug continues to champion celebrity brands and partnerships. Next week sees blogging sensations PixiWoo visiting stores in London and Cardiff, look out for more exciting celebrity tie-ins in the coming months.
Want the chance to win tea with Nicola yourself? Head to www.superdrug.com/competitions
Posted by ZPRSoho at 03:04