Thursday 8 May 2014

Happy 50th Birthday Superdrug!

Phew! What a busy month April was for our Superdrug team. Why? Well, it’s not every day you turn 50. Not the spring chickens on the team of course – Superdrug (which may be 50, but is still looking fabulous).
Obviously, Superdrug wanted to make lots of noise about its golden anniversary. Iconic brands created limited edition products to celebrate, including St Tropez, Revlon, Max Factor, Rimmel, Carmex and Astral, so it was all hands on deck making sure media were briefed and samples were shared. As we expected the products went down a storm and we’ve seen some brilliant coverage.


We built a series of news stories focusing on the heritage of the brand. Seeing the development of the beauty industry over the last half century proved fascinating to media, with survey and news coverage appearing in much of the national press. We also created a Beauty Through The Ages stop motion video, recreating iconic looks from the 60s to today, which was seeded out to online media and bloggers as well being hosted on Superdrug’s own social channels – have a look and choose your favourite!

Superdrug Beauty Through The Ages video

We invited 60s icon Lulu – also celebrating 50 years in the spotlight this year, can you believe it?! – to Superdrug’s Putney store, just a few doors down from where the first ever store was opened. Looking chic as ever, Lulu posed up a storm outside the store, which was redesigned for the day to echo the original shop front. Giving interviews to the Daily Mail and DARE, Superdrug’s instore magazine, the Shout singer spoke about her own love of hair and beauty. A Superdrug girl through and through!


We saw Superdrug MD Joey Wat joined at the Putney store by Howard and Ronald Goldstein, two of Superdrug’s founding brothers. Together they unveiled a plaque heralding the brand’s 50th year, before presenting the store team with a 50th birthday cake. Last week also saw Superdrug hosting a celebration event to thank suppliers, media, and colleagues for their support. A few famous friends of the brands were also in attendance, helping secure coverage across key showbiz websites and with consumer party pages covering the event in the coming weeks.





So as you can see, there’s been plenty to keep the team busy this spring. It’s been such an exciting couple of months, and we’re sure you’ll join us in wishing Superdrug a very happy birthday – here’s to the next 50 years! 

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