Thursday, 23 February 2017
On Friday 17th February, the JD Williams team organised a protest, titled #GrowUpLFW, to campaign against age discrimination on the catwalk at London Fashion Week.
Standing outside Fashion Week’s main venue on The Strand, five models over the age of 45, including former models Jilly Johnson (63) and Janie Felstead (65), called for a wider use of older models on the runway.
With the current average age of models at LFW being 17, our five models challenged this and asked why models workload decreases with age, particularly on the runways of the capital’s renowned fashion event.
The models stood with placards featuring slogans including ‘Grow Up LFW’ and ‘Fashion Has No Age Limit’ and encouraged the press and public to join in.
Jilly Johnson was quoted: “Women don’t suddenly stop wearing or buying clothes after their twenties, so why isn’t this reflected in the models used in fashion shows? We’ve started to be more inclusive when it comes to ethnicities and disabilities on the runway – which is fantastic – but why not all ages?”
The atmosphere before, during and after the protest was fantastic, especially as the models really believed in what they were campaigning for. We hope that this had an impact on the fashion industry and we will see a wider use of older models on the SS18 catwalks.
Posted by ZPRSoho at 08:21
Wednesday, 22 February 2017
Hobbycraft Press Show
On the 25th and 26th January, the Hobbycraft team hosted a fantastic press show to showcase the retailer’s Spring Summer 2017 ranges. From Easter, to a new own brand knitting range and Patrick Grant’s new sewing range, the event for journalists and bloggers was hosted at a very cool spot in Kings Cross- Drink, Shop, Do.
The night before the press show we hosted bloggers for an evening preview. The lifestyle and craft bloggers enjoyed cocktails and canapés and loved making and creating Easter bonnets, painting Easter bunnies and making crochet daisies. We were lucky enough to have a number of fantastic ambassadors at the event including Sewing expert Libby Rose, and Fashionista Rosy Nicholas. Guests made Easter Bunny Bags with Libby Rose, who drives around the country in her sewing van teaching adults and children how to sew.
Nicholas loved painting and personalising Mache Bunnies with pom poms, glitter
and sequins with attendees, as well as modelling her homemade Easter Bonnet.
Patrick Grant attended on the Thursday to showcase his new exciting tailoring range to press.
Wilton, a supplier to Hobbycraft, showcased everything new in cake decoration for 2017, including new icing flavours and cool cake trays.
Press loved the Giant Easter Bunnies and beautiful Cricut crafted flower hanging garlands which hung from the ceiling.
What a fabulous two days! We had a wonderful time showcasing all sorts of Hobbycraft newness to the press and bloggers and we can’t wait to do it all again this Summer for our Christmas ranges.
Posted by ZPRSoho at 08:40
Friday, 23 December 2016
Last month saw ZPR and Lakeland, in collaboration with Indian chef Anjula Devi, host a press lunch at the Good Housekeeping Cookery School in Soho.
Anjula recently launched her first cook book along with a great range of Indian cooking essentials and utensils, all of which are exclusive to Lakeland. We thought there would be no better way to introduce Anjula and her mission to get people cooking authentic Indian food in their own homes than her showing them how to do it for themselves!
The demo saw Anjula cook a multitude of aromatic and flavoursome dishes all of which were started with a traditional Masala Base. This simple to make base can be prepared in big batches and then frozen so when it comes to cooking your curry, it can be ready to eat in as little as 20 minutes!
So what did we learn? The key thing when making traditional Indian food is to have all your ingredients ready! So pre-preparing your masala base and investing in a Masala Dabba is most definitely the way forward.
Posted by ZPRSoho at 05:20
Tuesday, 20 December 2016
JEWLR UK Product Showcase
Online jewellery retailer Jewlr held their UK product showcase in the backroom of St Martins Lane hotel last month. It was an afternoon - evening drop in event for press, where Jewlr showcased their key collections for the first time in the UK.
The venue was the perfect location for the event, with all white décor and furniture, a sparkling chandelier and Jewlr’s key pieces presented on top of white plinths. Guests were given guided tours of the collection whilst a video demonstrating Jewlr’s cutting edge production process was played. Jewlr's founder Tony Davis was also present for conversations with press.
Guests included key members of fashion and trade press, with titles including You Magazine, BBC, Hello!, Woman and Home and New!. Guests were offered afternoon tea style canapes and glasses of Prosecco and designed their very own Jewlr name necklaces that were posted to them following the event.
To see more on Jewlr, visit: www.jewlr.co.uk
Posted by ZPRSoho at 02:15
Thursday, 15 December 2016
JD Williams Christmas Product Showcase
Last month saw the JD Williams Christmas Product Showcase. This was a festive and intimate press drop-in breakfast which was held in the Sherwood Room at the Ham Yard Hotel.
The room was decorated in true festive style. Shoes were displayed on Perspex trees and surrounded by fairy lights, a light box presented the event’s hashtag and a Santa sack was left at the door for journalists to place their ‘JD Williams Christmas Wish List’ inside on their way out.
The JD Williams AW16 Christmas collection was shown to key fashion press, including Stylist, LOOK, Good Housekeeping, The Guardian, The Sun and Woman & Home, whilst they were offered delicious breakfast canapes and refreshments.
Press were also treated to a fabulous goodie bag which included a biscuit designed in the style of a red cape, a hero piece for the JD Williams AW16 collection, a £50 voucher to spend online at JD Williams and a USB stick containing AW16 Christmas high res images and all the information they could possibly need!
To see more of the JD Williams AW16 Christmas collection visit www.jdwilliams.co.uk
Posted by ZPRSoho at 04:29
Monday, 17 October 2016
On Thursday 6th October beauty journalists joined us for an intimate breakfast at the Connaught Hotel to celebrate the launch of Superdrug’s new Optimum skincare products – PhytoHydrate Birch Water. Superdrug’s Optimum PhytoHydrate Birch Water Day Cream and Micellar Tonic are the newest additions to the Optimum range and include the current must-have fashionable ingredient - birch water which helps keep skin hydrated and nourished.
The breakfast was introduced with speeches by Superdrug’s Dave Cooke and Jill Flood who gave a back story to the Optimum range and gave insights into skincare and why birch water is the next big beauty trend. The speeches were then followed by a presentation from Dr. Michael Peck on the skin benefits of birch water and how the new range works. Guests then tucked in to a delicious breakfast accompanied by some fresh birch water.
Guests at the breakfast included You Magazine, Stylist, Notebook, The Guardian, Beauty Magazine, Fabulous and Look. Guests left with a goody bag of the new products and included a bottle of birch water to try as well.
Posted by ZPRSoho at 07:06
Thursday, 6 October 2016
Consumer, business and tech media, bloggers, stakeholders and ambassadors joined us last week at the Halfords Christmas press event, as we showed new innovation for the season across motoring and cycling. Guests arrived at the central London venue to see a festive glitter garden outside, while inside our Halfords experts showed the best gifts for Christmas from drones to WIGGINS bikes, to Star Wars accessories, Elf-themed cycling jerseys and remote control cars.
Chris Boardman welcomed cycling stakeholders, Victoria Pendleton showed off her new Pendleton Somerby E-Bike and fashion designer Orla Kiely hosted a fashion blogger event in the evening, where we welcomed guests with a glass of Prosecco and canapes.
To keep customers on the road, we raved about Halfords’ free winter check – available at over 700 Halfords shops and Halfords Autocentres – which checks car batteries, head/tail light bulbs, wiper blades, oil levels, gives a free screenwash top-up and checks windscreens for signs of chips.
To find out more about Christmas and winter at halfords, check out and download the new lookbook here
Posted by ZPRSoho at 07:37
Thursday, 22 September 2016
Royal Ascot attracts some of the world’s finest racehorses along with racing’s most stylish fans and some of those fans include The Queen and members of the Royal Family.
Throughout the five days of this spectacle of fashion and style the press feature galleries of sartorial elegance often led by The Queen and the colours of Her Majesty’s outfits, in particular her hat. The Queen’s hat also happens to be one of the most popular bets that our client Coral takes during Royal Ascot.
In addition to this, 2016 has been a special year for Her Majesty and our client Coral as they both celebrate their 90th birthdays. To commemorate these big occasions and to elbow our way into some column inches too – we produced a hat made of cake and organised a photocall on day one of Ascot to show it off.
We put two bakers together – Fiona Cairns, the royal baker famed for making Kate and William’s wedding cake and Carly Baker (yes her real name), Coral’s gorgeous ambassador.
Fiona and her team of expert bakers and cake stylists created their stunning masterpiece over four days – two tiers of soft victoria sponge filled with sticky raspberry jam and smooth vanilla butter cream and then covered in Coral icing and topped with intricate handmade flowers.
On the morning of June 14, day one of Ascot, Carly modeled the cake hat in front of a bevvy of national press photographers. The cake was heavy but she carried it off with aplomb!
We thought that the cake and Carly looked beautiful as did the national press as the story appeared on p11 of the Evening Standard, The Express, The Mirror, The Telegraph, Mail online and PA to name a few.
It was a busy few hours – by the afternoon we had earned our tea and cake!
Posted by ZPRSoho at 23:14